15+ Years MarTech Leadership
Salesforce, Marketing Cloud & Data Cloud Expert
Proven Lift in Conversions & Retention
Services That Drive Results
Strategic MarTech solutions designed to convert data into meaningful customer experiences.
Salesforce & MarTech Architecture
Technical design that aligns CRM + lifecycle strategy.
Lifecycle Journeys & Automation
Email, SMS & personalization that drives revenue.
Salesforce Data Cloud & Identity Resolution
Unified data powering smarter activation.
Analytics & Experimentation
Dashboards and optimization that fuel growth.
How I Work
A proven 4-step process that transforms your MarTech from reactive to strategic.
Discovery & Audit
Deep dive into your current setup, goals, and gaps
Roadmap & Architecture
Strategic plan aligned to your business outcomes
Build & Implement
Hands-on execution with best practices
Measure & Optimize
Ongoing analytics and continuous improvement
Real-World MarTech Leadership
As a Director-level MarTech leader at a State Farm-affiliated insurtech brand, I led the transformation of their customer lifecycle strategy. My work focused on building scalable, data-driven systems that delivered measurable business impact through better targeting, personalization, and customer engagement.
Improved renewal rates through targeted lifecycle campaigns
Enhanced personalization strategies across email and SMS channels
Implemented identity resolution in Salesforce Data Cloud
Built analytics dashboards for data-driven decision making
Optimized marketing automation for higher conversion rates
Technology Expertise
Deep experience across the Salesforce ecosystem and modern MarTech stack.
Salesforce Sales Cloud
Marketing Cloud (Email, SMS, Journeys)
Data Cloud
Tableau / Analytics
APIs / Integrations
Who I Serve
I partner with forward-thinking teams ready to transform their MarTech approach.
Growth-driven teams using Salesforce as a core revenue system
Organizations ready to move from batch-and-blast to personalization
Teams who need strategy + hands-on execution
About Salesforce Jenn
I'm Jennifer Pratt — a Director-level MarTech leader turned consultant, passionate about converting data into meaningful customer experiences.
With over 15 years of experience in MarTech leadership, I've helped organizations transform their Salesforce implementations from simple CRM systems into powerful revenue engines. My approach combines strategic thinking with hands-on technical execution, ensuring that every solution drives measurable business outcomes.
I specialize in helping growth and lifecycle teams leverage the full power of the Salesforce ecosystem — from Sales Cloud to Marketing Cloud, Data Cloud, and beyond. Whether you're just getting started or ready to scale, I bring the expertise to turn your MarTech vision into reality.
Work With Me
Ready to transform your Salesforce and MarTech into a revenue-driving machine? Let's start a conversation about your goals.